Goodness….you gals already know how I feel about the current economic state. Along with the current “spur of the moment” marketing ideas of some fashion brands. It’s horrific! And if I didn’t know any better…I’d bite my tongue. But I wont…in fact I’d like to speak to who even is in charge of the latest Plain Wrap Collection for Rock & Republic’s fall line. According to WWD, it’s the latest move by the Los Angeles based premium denim label to evolve with the jinxed economy. Rock & Republic’s Plain Wrap Collection is said to have a lower price point, and will feature T-shirts, jeans, hoodies, windbreakers, leggings, along with a wide variety of basics. What boggles me is the fact that the brand is trying to keep with it’s “Plain Wrap” theory, adding capitalized letter print graphics on each article of clothing – such as (excerpt taken from WWD); a screen print of “LEGGINGS” spans from the calf to the midthigh on the footless tights, and the women’s skinny jeans are identified as “JEANS” on the waistband. I don’t know about you….but I remember the days of hitting Pathmark supermarket with my mother…only to stand front of the dreaded “No Frills” aisle. Not only was it embarrassing as a kid….but this collection definitely screams “No Frills” for Rock & Republic. So just image what young adults might be thinking in the process.

Founder & Creative Director Michael Ball Tells WWD:
This is a new initiative with a new perspective for the consumer that wants fashionable basics with staying power, This is just the start of something bigger, a collection that will evolve and grow with the addition of new product categories in future seasons.”

(Super blank stare)….alright obviously the recession has taken a toll on the creativity aspect of fashion at the prior moment. But the Plain Wrap collection is a spin-off of Rock & Republic’s Recession Collection, which is a limited edition collection that was introduced for this past spring. The collection offered more of a classic look and feel and was marked 22% less than the expensive range. The Plain Wrap collection will be priced marked between $35-$198. Ahhh..and if you think that you are going to find a stellar line of explosive embellished goods – think again! The collection will stick to a basic palette of black, blue, & white hues. The Plain Wrap collection will be sold in Saks Fifth Avenue along with Bloomingdales. Also R&R will go fourth to sell the label on it’s main website, in addition to freestanding stores in Las Vegas & Los Angeles. If you are curious in taking a closer look at the Plain Wrap collection….move straight for the jump!