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Updated 2h ago Vol. IV · No. 87 Thursday, Jan 16
Start Tracking Trends Free

For Teams · Issue No. 47 · The Quarterly

The trend desk your brand never had.

A daily-curated, editor-ranked feed of what's rising across TikTok, Instagram, X, Reddit, Pinterest, and Spotify — piped straight into the sourcing calls, content briefs, and creative reviews of the teams who can't afford to be late.

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A creative brand team reviewing printed trend moodboards around a studio table

By the numbers

The trend stack the industry's already quietly running on.

140+ DTC brands plugged into the daily feed
30+ Influencer marketing agencies on retainer
1.2M Trend signals indexed every single week
196K Subscribers who open The Brief each morning

Numbers from Q1 2026. Independently audited circulation figures available on request.

How it works

Four steps from signup to "we shipped that this morning."

Plug in on a Monday. Have your first trend drop in your team's Slack by Tuesday. Here's the actual workflow — no marketing fairy dust.

  1. 01

    Onboard your categories and competitors.

    Tell us the five to fifteen categories, sub-niches, and competitor handles you care about. A real human trend scout — not a form — walks your account through the first week and tunes your feed to your brand voice, your price point, and the audience you actually have.

  2. 02

    Receive the ranked daily feed.

    Every six hours our editors refresh the Trend Velocity Score — velocity, virality, and longevity — and surface the twenty trends most likely to matter to your team. Read it in the web app, in Slack, in Notion, or by email. Skim it on the walk to your standup.

  3. 03

    Source hooks, shoots, and products against what is rising.

    Each trend card carries the originating sound, the seed creators, the look-and-feel references, and a 24-month trajectory chart. Your creative and merchandising teams can move from "saw it" to "is on the brief" in one tab — and pitch the why to leadership with the chart embedded.

  4. 04

    Share, annotate, and archive across the team.

    Drop trends into shared boards, leave notes that survive the next meeting, and keep an internal archive of every trend your team acted on. Quarterly reviews stop relying on screenshots from someone's iMessage.

The proof

Three teams. Three measurable shifts.

A DTC apparel team's sample pinned to a printed trend-led moodboard

Lead case study · DTC apparel

How a 14-person denim label cut its sell-through window from nine weeks to three.

A Brooklyn-based DTC denim brand came to us in early 2025 chasing a single question: how do we get our drops timed to the actual moment a hemline or wash starts trending on TikTok — without betting the whole collection on a guess? Our trend scouts mapped nine micro-trends against their production calendar over one quarter. Three were sourced, shot, and live in eleven days. Two of them sold through inside seventy-two hours.

Lead time on a trend-led drop
11 days
First-week sell-through on sourced SKUs
+38%
Trends acted on per quarter
9

— Operations lead, DTC denim brand (12-person team, NYC). Full anonymized write-up available under NDA.

Results card · Influencer agency

A thirty-person creator agency halved its pitch-research time.

Before Trenddoll, the agency's strategy team spent four hours per pitch rebuilding the same trend landscape in Google Slides. Now they pull the prior 30 days of ranked signals per niche straight into the deck and spend that hour on creator outreach instead. Win rate on retained briefs up two clicks quarter-over-quarter.

+14% brief win rate

Results card · Beauty founder

An indie beauty founder spotted the "clean girl" lip reset nine days before category leaders did.

A solo founder with a six-SKU lip line was sourcing her fall campaign when a Trend Velocity alert flagged a 312% week-over-week lift in a specific muted-rose stain format. She reformulated, re-shot, and launched the shade ten days before two of her largest competitors announced theirs.

First launch window: 10 days

From a team lead

"We stopped arguing about what was 'trending' and started arguing about what to ship. The trend feed did the first part. The Brief did the second. That alone bought us back a creative director's worth of meetings every week."

— Director of Brand Strategy, mid-size DTC apparel company · Brooklyn, NY

Next step

Bring a real human trend scout into your next planning meeting.

No demo deck. No canned sales pitch. A thirty-minute conversation with someone from our team who has actually scouted your category, will ask the awkward questions about your workflow, and will tell you honestly whether we're the right layer for what you're trying to do.

Talk to Our Team Or start with The Brief newsletter →

Reach us directly at [email protected] or +1 (718) 555-0422, Monday through Friday, 9 to 6 EDT.