Lead case study · DTC apparel
How a 14-person denim label cut its sell-through window from nine weeks to three.
A Brooklyn-based DTC denim brand came to us in early 2025 chasing a single question: how do we get our drops timed to the actual moment a hemline or wash starts trending on TikTok — without betting the whole collection on a guess? Our trend scouts mapped nine micro-trends against their production calendar over one quarter. Three were sourced, shot, and live in eleven days. Two of them sold through inside seventy-two hours.
- Lead time on a trend-led drop
- 11 days
- First-week sell-through on sourced SKUs
- +38%
- Trends acted on per quarter
- 9
— Operations lead, DTC denim brand (12-person team, NYC). Full anonymized write-up available under NDA.